Since I started dabbling in event planning, I've been looking at a lot of pictures of weddings, openings, and birthday parties. One thing began to stick out to me- everyone seems to be serving the same drink. That drink is IZZE All-Natural Soda. On the website, the founders say IZZE was born out of the need to create a drink that was a perfect blend between "simple, pure and good." They created all-natural sodas and sparkling juices and founded the Global Education Fund to dedicate part of the profits towards the betterment of children's education. Now that all sounds perfectly lovely. But the reason I think that IZZE is doing so well is that it looks really f**king cool at parties. It comes in a variety of brightly saturated colors so you can select a flavor to match your color scheme, the bottles look awesome backlit, and your bar set-up all of a sudden becomes a full-on drinkable art installation.
Or it can be used as a really simple detail at say... a one-year-old baby girl's birthday party. Just imagine an artful arrangement of IZZE pink grapefruit bottles next to a platter of strawberry iced cupcakes. Add some pink macaroons and a casual arrangement of pink peonies and you've got something ridiculously art directed yet amazing simple all at once.
